The Strategy & Analytics Portfolio is a unique combination of products and services that allow clients to understand, analyze, and act on pertinent customer and market intelligence to make informed business decisions. The portfolio is comprised of several companies with a long-history in location-based analysis, real-estate and financial decision-making, and operational analytics; including, Thompson Associates, MapInfo, AnySite, and Sagent. We value this heritage and the manner in which it informs the products and services we bring to market.
The Products
The Strategy & Analytics product portfolio is a robust suite of display analytic, data integration, and customer analytic tools.
AnySite: AnySite™ is an essential decision support analytic tool that facilitates location network optimization, site selection, and customer profiling. Designed specifically for location, customer, and market researchers, analysts, and marketers, AnySite is an essential tool for leading analysts in any industry.
AnySite Online: AnySite™ Online is an Internet-based subscription service for display analytics and site reporting. This easy-to-use, wizard-driven application provides easy way to create presentation quality demographic maps and reports from anywhere you have Internet access.
Sagent Data Flow: Sagent Data Flow is a Data Mart Solution “In-a-Box”. Sagent provides, in a single integrated platform, all the components needed to allow organizations to acquire, consolidate, transform and report off of their corporate systems. Sagent provides a simple to use and implement methodology that allows most organizations to build sophisticated reporting infrastructure with a fraction of the work and time required for other tools.
TargetPro: Used daily by market analysts in retail, media, communications, insurance, and manufacturing, TargetPro helps solve critical customer analytic needs. TargetPro helps you identify your customers, understand the markets you serve, and rank the potential of your prospects.
Our Predictive Analytics Services
Our Predictive Analytics Group provides advanced modeling, strategic consultation and “ground truth” market knowledge. While deliverables may include a software model or market study report, it’s our analytical expertise and professional services that are the keys to identifying the solution. Our market insights and industry expertise have helped retailers, insurers, telecommunications providers, and financial services professionals make more profitable business decisions.
Customer Profiling: Understanding your customers and how to find more people like them is key to sustainable growth. With innovative geodemographic segmentation solutions from the location intelligence experts at Pitney Bowes Business Insight, you can create customer profiles to compare and analyze their lifestyles, purchase behaviors, media habits – even what kind of car they drive – to optimize merchandising strategies and increase sales.
Franchise Planning: Pitney Bowes business Insight has helped hundreds of chains – large and small – make more profitable market planning, optimization and site selection decisions. Armed with this information, you can rationalize significant capital expenditures, proactively secure the best sites before the competition and implement an optimal long-term location strategy for your brand.
Market Potential Analysis: With powerful solutions for gap analysis and demand potential measurement, Pitney Bowes Business Insight offers a single solution for market potential analysis. We provide industry-leading data, geographic analysis software and professional consulting services to help you identify where the best opportunities exist for your products or services.
MarketPulse: A market analysis tool that uses up-to-date macroeconomic indicators customized for your market concept. This tool collects formats and interprets the most relevant macroeconomic data for your business, providing insight you need to understand, anticipate and capitalize on changing market conditions.
Perform (Network Performance Module): Perform branch management software uses benchmark-based goal setting to maximize your sales potential. By benchmark performance, you can identify which branches are under performing, isolate personnel performance from market performance and diagnose potential.
Site Selection & Optimization: With site selection regarded as one of the single most important ingredients to brand performance, it pays to choose a partner with a proven record of success. As the leading global provider of location intelligence solutions, Pitney Bowes Business Insight has developed a unique array of market data, innovative software, display analytics, advanced modeling and service offerings for strategic real estate decisions.
WINSITE: WinSITE™ is a market simulation model that helps you quickly analyze branch networks and enhance your decision-making process.
Key Partners for Success
Demographic Data: A key component to the success of our powerful mapping and analytical solutions is the underlying demographic data that helps you anticipate customer needs and position your organization for greater success. Pitney Bowes Business Insight, the leading global provider of location intelligence solutions, offers rich demographic databases for customer acquisition and market analysis; including, estimates & projections, segmentation systems, and product & spending behaviors.
Geographic Data: From worldwide postal code information to local and national government boundaries to the latest satellite images of Earth, Pitney Bowes Business Insight offers the world’s leading data sets for precision geographic analysis. Designed to complement our powerful software and data solutions, these specialized data sets add new dimensions to your analytical and mapping capabilities, and provide new insights for enhanced business performance. Key geographic data sources include; postal, administrative, parcel, geocoding, location-based layers, and aerial/satellite imagery.
