On the evening of October 5, 2009, CNBC ran a program called “The New Age of Walmart”. In the program, reporter Dave Farber examines Walmart’s efforts to reinvent itself via new leadership, eco-friendly policies and store overhauls.
Within the first 4 minutes of the hour long segment we see a group of Walmart real estate analysts climb into a van and begin an on-site inspection of an available property. The tools they use on their trip? A large thematic map showing pertinent demographic hotspots generated from within the AnySite application, one of Pitney Bowes Business Insight’s powerful predictive analytic site selection and market optimization software solutions.
What follows is a rapid pace discussion of the core demographic considerations that the team must assess when examining a proposed location for development. They also examine the competitive environment and the traffic volumes for a given location.
Although not discussed in the program, the AnySite solution makes demographic and geographic information about competition and the community readily available to companies through an easy-to-use interface. It is thrilling to witness the power of AnySite’s site selection capabilities in action. [View the show]
Title: The New Age of Walmart
Date: 10/05/2009
Time: 9:00pm
Aired On: CNBC
Estimated Audience Number: 149,165
Looking Back…
The Pitney Bowes Business Insight Knowledge Cafe has been in full swing for a couple of months now. That means we have completed our first round of sessions focused on the AnySite desktop product, as well as demographic data and the power of our PSYTE segmentation tools. We received a lot of positive feedback on this Webinar series, and we hope that you take some time to make use of this valuable resource. Sorry you missed them? Don’t be! We made sure to record them for you [View recorded Knowledge Cafe sessions].
What’s Next…?
We’re now on to our second round of topics. These focus on the newest version of MapInfo Professional 10.0 and the value that Location Intelligence can bring to your organization. The coming sessions include:
Accessing Spatial Data Formats within MapInfo Professional 10.0
Did you know you have access to over 200 spatial data formats within MapInfo Professional 10.0? In this 20 minute session, we will look at the different spatial data formats supported through MIPro’s Universal Translator.
Putting Your Data On The Map
In this 20 minute session, we will survey the different geocoding tools PBBI has to offer:
• On Demand
• MapMarker
• Geostan
We’ll also take a look at International Geocoding and how to view your results within MapInfo Professional 10.0.
Understanding the Value of a Point Location
ZIP v. Street v. Parcel…what does it all mean? In this 20 minute session we’ll discuss the value of a point’s location when geocoded to different levels of geography. We’ll look at the use of aerials and spider graphs as analysis tools within MapInfo Professional.
So, take some time to register now for the coming Knowledge Café sessions. Or, if you have a burning question that you’d like to have us answer in a Knowledge Café session, then let us know by commenting on this blog post. We want to hear from you!
The July/August edition of Information Management (formerly DM Review) features a review of several Pitney Bowes Business Insight products by Earthsense, LLC, an applied marketing company headquartered in Syracuse, NY, that blends market research and database marketing principles to make consumer insights actionable. In this review, Earthsense discusses the creation of a “green” consumer segmentation dataset that helps companies effectively target their marketing efforts to eco-friendly customers. They argue that as green products become a main stream part of today’s economy, there is more of a need to create sustainable business practices that help companies understand the “who, what, where and the why” of their potential green customers.
By combining the results of their Eco-Insights consumer data with Pitney Bowes Business Insight’s location Intelligence data and analytical toolkits (MapInfo Professional, PSYTE, AnySite and MapBasic), Earthsense was able to create a green customer-centric, location-based identification tool. For more information on Earthsense’s perspective on the pros and cons of the PBBI toolkit they used visit this month’s edition of Information Management.
The June edition of Baseline Magazine includes a product review, titled “Getting a 360° View”, that outlines the Boeing Employee Credit Union’s use of Sagent Data Flow and AnySite. The article highlights how Pitney Bowes Business Insight’s solutions help BECU decide where to open locations and analyze performance. [Full Article]
Baseline Magazine (Circ: 125,100) is geared towards senior IT and corporate management business leaders. It examines the ROI of IT deployments and the implementation of the IT infrastructure to achieve business objectives.
The Knowledge Café is a series of short and sweet 20 minute webinars designed around conversations and questions from our valued user community about our Location Intelligence, Predictive Analytic, and Data product suites. These sessions will introduce you to product tips and tricks from our team of experts.
Our first two sessions, focused on the AnySite desktop product, have been met with rave reviews. Existing users and folks new to the Strategy & Analytic portfolio have found the format short, sweet, and to-the-point.
So, grab a cup of Joe and drop into the Café…it may be the most productive coffee break you take all day.
View Available Topics | View Previously Recorded Sessions
