In the October Issue of Franchise Times freelance journalist Beth Mattson-Teig spoke with Brian Hill, Restaurant Practice Leader in Predictive Analytics for Pitney Bowes Business Insight, for her feature on new industry technologies available to assist franchisors with their real estate efforts. The resulting article titled “Maneuvering a volatile economy,” discusses how franchisors can use macroeconomic data to more accurately analyze the performance of new and existing units in the current economic climate. In effect, Brian explains how economic indicators can help franchisors prioritize markets and determine which markets would best suit a particular franchise concept. [Read entire article...]
Franchise Times is a monthly magazine geared toward franchise owners, operators and senior executives of multi-unit franchise companies (circulation: 22,878).
